Target Audience

Moon and stars!

I have decided to follow Beth Anne and Sarah in their "52 Weeks to a Better Business" plan. I don't know if I will be successful with it or not...especially with a baby coming in less than 2 months, but I thought this might be a good place for me to keep myself in check.

Week 1 of the 52 weeks to a better business spoke about finding a new audience...well, I need to have AN audience...period. Right now my Etsy shop has zero sales and my online art lessons idea is still, well, just an idea.

So, I thought I would start with trying to get a picture of a Target Audience, which is something that I have been meaning to do for about a month anyway. 

For the Etsy shop:

I am thinking that this person would be:

• A married mother of four in Kansas 
• busy stay-at-home mom (no time to create a card)
• a total family income of less than $50,000 per year 
• unknowing to the digital world, at least to adobe programs

For the online art lessons idea:

This person would be:

• a young, brand new teacher, teaching something new subject or medium, with limited time to plan, making less than $40,000 a month.
• someone looking for standard alignment
• someone with some knowledge of the adobe programs

Perhaps I am just too tired (I wasted WAY too much time looking at high chairs on amazon.com), but I cannot think about anything more.

I went to 6 Steps To Decoding Your Target Audience to help me get some more ideas, but I don't think that I was much more successful with it.

So now my question is: what do I do with this information?

Immediate Goal: Go through week 2 of the 52, figure out what to do with the information above, make a banner for my Etsy shop.

Long Term Goal: Make a sale this month!

Accomplished Goal: I have a new birth announcement! I think I may use this one for my unborn!